Pembinaan Pemahaman Pengelolaan Hubungan Masyarakat pada Lembaga Visitasi Akreditasi di PKBM Insan Profetik Kab Sukabumi

Abstract

This research aims to analyze the development of understanding of community relations management at accredited visiting institutions at PKBM Insan Profatik Sukabumi Regency. Public relations management is an important aspect in improving the public's image and trust in educational institutions, especially in the context of accreditation which assesses the overall quality of the institution. The research method used is a descriptive qualitative approach with data collection techniques through interviews, observation and documentation studies. The research results show that fostering understanding of community relations management in PKBM Insan Profetik is carried out through effective communication strategies, active involvement of stakeholders, and the use of appropriate information media. This strategy contributes significantly to increasing public trust and better accreditation results. These findings indicate that structured and directed public relations management is able to support the achievement of accreditation goals and strengthen the institution's position in society